Recent price direction

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Recent prices have been fairly stable.

This is based on the prices BuyPointer has logged for this product.

Sony BRAVIA 8 II XR80M2 65"

Premium OLED for movie-first buyers

Premium · 2025 · QD-OLED

Fair Price Last updated: May 10, 2026

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55"65"

Current new price

$2,799.99

Best next step: Amazon

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About $100 above the best recent price BuyPointer has logged.

Quick take

A reasonable entry point, but more of a measured decision than a must-rush TV price.

This looks more like a reasonable entry point than a must-rush TV price. About $100 above the best recent price BuyPointer has logged.

The main appeal here is OLED picture quality, especially if movies and contrast matter more than raw brightness.
This is easier to justify when picture quality matters more than squeezing out the cheapest possible upgrade.

The main question is whether you will actually get the benefit of OLED strengths often enough to justify this kind of TV.

If your room is bright most of the day, a stronger Mini LED may make the upgrade feel more obvious.
If value matters more than top-tier picture quality, stepping down a tier could be the smarter buy.

Buyers who want OLED picture quality and are comfortable paying more for contrast and dark-scene performance.
Streaming and movie-heavy households that care more about picture refinement than about maximum brightness.

Based on 40 price observations across 40 tracked days.

Premium OLED for movie-first buyers

This is a picture-first OLED, so the main appeal is richer contrast and cleaner dark-room viewing rather than brute-force brightness.

Display: QD-OLED

Dark scenes should look cleaner and more controlled, which is the main reason to choose this kind of TV.
The picture should feel more refined than a value-first alternative, especially in darker viewing.
If your room is bright all day, the tradeoff is that a stronger Mini LED can still look punchier.